The Opportunity
Janelle Kennedy is a beauty consultant whose services can begin with a virtual conversation or an in-person session in central Pennsylvania. A visitor needs to understand what those services involve, where they are available, and how to arrange a consultation. That makes the website more than an online brochure: its language, search structure, and booking path have to work together. Talegen took on a website rewrite with local SEO and AEO work to support that journey.
What We Worked On
The engagement addressed service positioning, location relevance, and the questions a prospective customer brings to search. The site gives visitors service, location, and FAQ paths they can explore. The copy explains the offer plainly and guides an interested visitor toward contact or booking. That connects the discovery question to a next step on the same site.
What Visitors See Now
On Janelle's site, visitors can browse services, locations, and frequently asked questions, then follow a consultation booking link. The home page distinguishes virtual consultations available nationwide from in-person sessions in central Pennsylvania. Those visible paths illustrate the site's current discovery-to-booking experience. They also show how service language, place-specific information, and a clear invitation to talk can work together on one site.
Results Since Launch
Site traffic grew by about 2,000% after the website rewrite and SEO/AEO work. Lead generation rose from effectively zero to about three leads per week, consistently. With the new site and SEO/AEO work live, online bookings came from across the country and several new customers became ongoing customers.
Discuss Your Website
If your service pages leave customers unsure what you offer or how to reach you, book a consultation to discuss the site and a useful first improvement.