Little Rock city proper counted 202,591 residents at the 2020 census, and the Little Rock-North Little Rock-Conway metro area around it, spanning Pulaski, Faulkner, Lonoke, Saline and their neighbors, counts 19,170 employer establishments; 94.4 percent have fewer than 50 employees. The Port of Little Rock, run by the Little Rock Port Authority, offers year-round access to the Arkansas River, Class I rail connections and interstate highways, within a day's drive of many of the nation's largest population centers. The Arkansas Economic Development Commission lists the Little Rock Port Megasite in Pulaski County, with 875 acres controlled by the Port Authority and river, rail and road access.
For the businesses already here, that geography translates into shipments that can leave three ways and paperwork that has to keep up. Metro figures stay metro figures and city population stays city population; what matters for a software conversation is which of your records currently ride along on paper, email or one person's memory.