The Des Moines-West Des Moines metro, six counties anchored by Polk, counted 18,946 employer establishments in the 2023 County Business Patterns, 93.8 percent of them under 50 employees. The Greater Des Moines Partnership reports the region's finance and insurance sector contributed $25.3 billion of a $90 billion regional GDP in 2024, and that over 80 of Iowa's insurance companies are headquartered in Greater Des Moines. Per the Greater Des Moines Partnership, Wells Fargo, Principal, Nationwide and John Deere Financial alone employ over 20,000 people in the region. The city proper counted 214,133 residents at the 2020 census.
That concentration creates a services economy with a particular personality: agencies, IT contractors, print and mail shops, and professional firms. Small firms serving the insurance sector often handle intake, checklist review, and status reporting by hand, which is where automation helps.
over 80 of Iowa’s insurance companies are headquartered in Greater Des Moines